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How the site's search visibility works: meta tags, structured data, sitemap, and the rules every new page must follow.

SEO

Search engines, social platforms and chat apps all read the same metadata. This page documents how the site’s SEO layer works and what every new page must include.

The metadata stack

PieceWherePurpose
Title<title> per pageThe search result headline
Description<meta name="description">The search result summary
Open Graphog:* tagsThe card on Facebook, Discord, WhatsApp
Twitter cardtwitter:* tagsThe card on X
Structured dataJSON-LDRich results and entity understanding
Canonical<link rel="canonical">The page’s identity
robots.txt/robots.txtCrawl permissions
Sitemap/sitemap-index.xmlThe crawl map

The rules for new pages

  1. Title: under 60 characters, unique, with the site’s name.
  2. Description: 120 - 160 characters, honestly describing the page.
  3. A canonical URL and Open Graph tags inherited from the layout automatically.
  4. Wiki pages emit Article structured data plus BreadcrumbList automatically.

Structured data on this site

  • WebSite with SearchAction on every page
  • Article on every wiki page (headline, description, image, author, publisher)
  • BreadcrumbList on wiki articles
  • FAQPage on the landing page, matching the visible questions

Sharing previews

Discord, WhatsApp, Telegram and iMessage all read the Open Graph tags. The shared card uses the banner image (see Branding). After adding a page, verify the card with a sharing preview tool or by pasting the URL into a chat app.