Branding
Edit on GitHubThe project's visual identity: the beacon mark, the palette, the typography, and how the website and wiki carry the brand.
Branding
The Aegis-Beacon brand is the visual identity of a rugged rescue instrument: dark, precise, signal-orange accents, and technical typography. This page documents the identity; the website’s branding page shows it live.
The mark
The beacon mark is a lighthouse-style beacon symbol: the signal the device exists to send. It appears in the site header, the favicon, the shared images, and the repository’s banner.
The palette
| Role | Colour |
|---|---|
| Surfaces | Graphite dark tones for the interface |
| Ink | Near-white text on dark surfaces |
| Accent | Signal orange: the “this matters” colour |
| Data | Terminal green and blue for radio/GPS values |
The palette is tokenized in the design system, so both themes (dark and light) share the same structure with swapped surface colours.
The typography
| Face | Role |
|---|---|
| Chakra Petch | Display and headings: technical, angular |
| Manrope | Body text: readable, neutral |
| JetBrains Mono | Data, coordinates, terminal output |
All fonts are self-hosted; the site makes no external font requests.
The voice
The brand’s written voice matches the hardware: plain, precise, and calm. Copy names things by what they do (“Start the burst”, not “Initiate transmission”), and the error states explain what happened and what to do (see SEO for the copy rules).
Where the brand lives
| Surface | Element |
|---|---|
| Website | Header, footer, shared cards (see SEO) |
| Wiki | The same design system, the same voice |
| Repository | Banner, README, release assets |
Related pages
- SEO for the metadata that carries the brand
- Attribution and License for the legal use of the mark
- Project History for how the identity grew